UGC CAMPAIGNS
Authentic Content Directly From Athletes & Creators
Partner with athletes and creators to generate authentic, high-impact UGC, complete with usage rights to elevate every part of your marketing strategy.
Trusted by leading brands and agencies worldwide.
Incredible Results At Scale!
With our Smart Match filters, you can reach over 2 Billion sports fans and start growing your business today.
Top Talent Access
Work with athletes, creators, and channels to expand your brand.
End-To-End Coordination
Leverage our platform to support your campaign, including talent coordination for deliverables.
Simple Management
Easily manage content, usage rights, and internal & external content management.
Verified creators and athletes ready to authentically create content for your brand.
122
K+
Increase in ad performance when using authentic creator-made UGC.
24
%+
Faster turnaround time compared to traditional production and influencer collabs.
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Launch UGC Campaigns in Just a
Few Steps
Easily brief creators, collect content, and manage everything in one place.
01
Create & Define Your Campaign
Set your audience and talent filters to target the right viewers, ensure the right creators represent your brand, and let Smart Match pinpoint the perfect fits to drive virality for your campaign.
03
Review & Select Talent
Review each applicant’s past content, their affinity to your product & brand, and their data to gauge their potential fit to your campaign, then approve only the talent that aligns with your goals.
02
Invite Talent & Receive Applications
Set your budget per content and launch easily. Instantly receive Smart Matched talent ready to make your user-generated content that aligns to your brief & brand.
04
Approve Content & Stay in Control
Track content deliverables, provide feedback and coordinate content seamlessly. Measure and track usage rights, and easily extend and distribute UGC that’s providing the strongest results.
Why Brands Love UGC
Campaigns
Authenticity
Audiences trust credible talent more than traditional ads.
Simple, Fast Process
Go from idea to live campaign in just a few steps.
Guaranteed Delivery
Only pay for approved content that meets your standards.
Flexible Usage Rights
Use approved content anywhere with flexible usage rights.
Drives Better Ad Results
Brands use MILLIONS to power stronger influencer-made UGC ads, lower costs, and scale content fast. With thousands of assets produced monthly, they gain major efficiency and higher ROAS from authentic creator content. Campaigns are better when your team is part of the process. With MILLIONS, you can invite teammates as viewers, editors, or campaign owners to manage campaigns together.
- 1000+ UGC assets produced monthly fuelling campaigns.
- Significant cost savings compared to traditional production.
- Proven boosted ROAS through high-trust, creator-driven content.
- Smart Match ensures creators align with your brand’s look, style, and voice.
Frequently Asked Questions
If you have any questions, feel free to reach out to our brand partnerships team and contact us.
How do UGC Campaigns work?
Set your filters, invite athletes or creators, and outline your content brief. They produce authentic UGC for your brand, and you review, request edits, and approve the final assets. Gain usage rights once you’ve approved content.
Do I get content usage rights?
Yes. Once you approve the content, you receive full usage rights across all platforms.
How long does it take to get content?
Depending on if you have to ship product or not, you can start receiving content within days. Most campaigns are completed within 1–2 weeks, depending on the number of creators and the type of content requested.
What if I don’t like the content?
You only pay once content is approved. If something doesn’t meet your standards, you can request revisions or reject it. You have up to 3 revision requests per talent. Additionally, MILLIONS’ media team will help with talent editing to align content to your brief.
How much do UGC Campaigns cost?
Prices vary based on the creator and complexity of the request, but UGC campaigns are more affordable than traditional production. You set your own price per creator and overall campaign budget.
Can I request revisions?
Yes. You can request up to 3 edits before approving a final version to ensure the content aligns with your brand’s look, style, and voice.
What types of content can creators make?
Anything from product reviews, unboxing, testimonials, lifestyle shots, demos, how-to videos, or custom creative based on your brief.
How many creators can I work with at once?
As many as you need. Campaigns can scale from a single creator to hundreds producing content simultaneously.
Can I specify exactly what I want in the content?
Absolutely. Your brief can include key talking points, visual style, do/don’t guidelines, examples, and deadlines so creators know exactly what to deliver.
Can I run UGC campaigns for paid ads?
Yes. All approved content comes with usage rights suitable for paid campaigns across Meta, TikTok, YouTube, and more.
Do creators post the content?
Not in UGC campaigns. Talent produces the content for your brand to use in your own marketing. If you want creators to post content themselves, that’s done through a Social Campaign.
What’s the difference between UGC and influencer posts?
UGC stands for User Generated Content. It is content created for your brand to use in ads and across your channels. Influencer posts focus on creators posting to their own audiences. MILLIONS supports both campaign types. Check out Social Campaign to have talent post to their own channels.
Still Have Questions?
If you have any questions, feel free to reach out to our brand partnerships team and contact us.
Get Started & Launch a Campaign
Launch your first campaign in minutes, and see immediate results or
let us build with you through our full-service program.