PMI Toys teamed up with MILLIONS to bring their UFC Action Figures to life through a high-impact influencer campaign that connected the brand directly with UFC athletes.
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PMI Toys teamed up with MILLIONS to bring their UFC Action Figures to life through a high-impact influencer campaign that connected the brand directly with UFC athletes.
PMI Toys wanted a simpler, more efficient way to collaborate with UFC athletes without facing the usual challenges that come with working directly through the UFC.
Their goals were to gain greater control over creative direction, streamline communication and content delivery with talent, and ensure high-quality, on-time content to align with their product launch in Walmart.
PMI Toys partnered with MILLIONS to launch a seamless influencer campaign that connected the brand directly with UFC athletes. Through MILLIONS’ streamlined workflow and hands-on campaign management, PMI Toys was able to coordinate content creation, approvals, and delivery effortlessly—ensuring everything met launch timelines and brand standards.
The collaboration proved to be a massive success, generating over 7 million video views and 158K organic engagements, leading PMI Toys to commit to running all future campaigns exclusively through MILLIONS.