Gold Bar Whiskey partnered with MILLIONS to launch its Alameda venue and Joe Montana Collection through premium content and creator-led experiences across the Bay Area.
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Gold Bar Whiskey partnered with MILLIONS to launch its Alameda venue and Joe Montana Collection through premium content and creator-led experiences across the Bay Area.
Gold Bar Whiskey continues to expand its Bay Area presence with exclusive whisky releases and new locations, including its Treasure Island distillery and newly opened Alameda event space.
To mark the launch of the Alameda venue and the Joe Montana Collection, created with the NFL legend, the brand needed premium, high-impact content—while also promoting its Treasure Island cocktail classes as a standout experience for friends and couples in San Francisco.
MILLIONS partnered with Gold Bar Whiskey to lead content for the Alameda opening, producing premium creative featuring Joe Montana to launch the Joe Montana Collection and define the new space’s look and energy. Building on that success, MILLIONS activated local and lifestyle creators to document Gold Bar’s Treasure Island cocktail classes, generating hundreds of thousands of views and driving attendance.
Today, Gold Bar continues to work with MILLIONS to amplify every event through top-tier talent, creators, media, and production.