Redberry, the franchise group behind Taco Bell in Canada, teamed up with MILLIONS once again to launch the new Crispy Chicken menu through athlete-led content that’s fresh, fun, and undeniably craveable.
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Redberry, the franchise group behind Taco Bell in Canada, teamed up with MILLIONS once again to launch the new Crispy Chicken menu through athlete-led content that’s fresh, fun, and undeniably craveable.
Redberry, the franchise group behind Taco Bell in Canada, wanted to build excitement around the launch of their new Crispy Chicken menu. Following two highly successful campaigns with MILLIONS, they once again sought to tap into the power of professional athletes to authentically connect with fans and drive awareness for Taco Bell’s latest menu innovation.
Their goal was to maintain momentum from previous launches while keeping content fresh, engaging, and culturally relevant.
For the third consecutive campaign, Redberry partnered with MILLIONS to activate professional athletes who could naturally integrate Taco Bell’s new Crispy Chicken items into fun, relatable, and high-energy content. MILLIONS managed the entire campaign—from talent sourcing to content delivery—ensuring a seamless rollout and authentic brand storytelling.
Early results have been outstanding, with the campaign already generating over 4.5 million views on Reels, continuing to prove the power of athlete-led content in driving buzz for Taco Bell’s new menu launches.